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© Silanova Irina

How WE increased incoming inquiries
BY 40%

for a company of candle production and the client asked not to raise the ad budget because the production grew in double and the staff would not be able to handle the new flow
FOR A COMPANY OF CANDLE PRODUCTION AND THE CLIENT ASKED NOT TO RAISE THE AD BUDGET BECAUSE THE PRODUCTION GREW IN DOUBLE AND THE STAFF WOULD NOT BE ABLE TO HANDLE THE NEW FLOW
FOR A COMPANY OF CANDLE PRODUCTION AND THE CLIENT ASKED NOT TO RAISE THE AD BUDGET BECAUSE THE PRODUCTION GREW IN DOUBLE AND THE STAFF WOULD NOT BE ABLE TO HANDLE THE NEW FLOW
I began working with Alde Candles, a handmade candle brand, in May 2021. The company has been in business since 2017 and offers tapered candles mainly for weddings and eventS
STEP 1
AN ANALYSIS OF
1
the blog's readiness for advertising
2
product
uniqueness
3
the target
audiencE
The blog had 7000 users before the launch of Facebook Ads
STEP 2
A SEARCHING FOR SUCCESSFUL LAYOUTS AND AUDIENCES
THE PROFILE HEADER WAS ADJUSTED FOR THE NEW AUDIENCE
I PREPARED LAYOUTS FOR TESTING AUDIENCES AND THESES
ADS FOR MULTIPLE AUDIENCES WITH DIFFERENT LAYOUTS WERE LAUNCHED
THE PRICE PER CLICK RANGED FROM 0,07 TO 0,15 euros

SUBSCRIBER PRICE WENT FROM 0,22 TO 0,3 EUROS

THE AUDIENCE WITH THE BEST REACTION WAS FOUND

UNCONVERTIBLE LAYOUTS WERE ELIMINATED
STEP 3
I LAUNCHED NEW LAYOUTS WITHOUT ESTHETICS, BUT WITH A FOCUS ON THE PRODUCTS AND THE MOST QUESTIONED REQUESTS TO THE AUDIENCE WITH BETTER RESULTS
AT THIS STAGE CPC WAS TILL 0,01 EURO AND DEPENDING ON SEASON IT RANGED FROM 0,01 TO 0,03 EUROS AND THE PRICE PER A SUBSCRIBER WAS FROM 0,08 TO 0,18 EUROS
THE RESULT OF RUNNING ADS
40%
THE NUMBER OF INCOMING REQUESTS INCREASED
2x
THE PRODUCTION
INCREASED
8000
SUBSCRIBERS INCREASED INSTAGRAM BLOG

IT WAS SPENT 1755 EUROS FROM 10.05.21 TILL 21.01.22
THERE ARE MORE THAN 15 THOUSAND SUBSCRIBERS IN THE BLOG IN JANUARY 2022
THERE ARE MORE THAN
15 THOUSAND SUBSCRIBERS

IN THE BLOG IN JANUARY 2022
ACCOUNT REACHES INCREASED BY 35 500%
FROM 100 TO 38 700 PEOPLE
THE REACH OF UNIQUE USERS WHO HAVE RESPONDED AT LEAST ONCE WITH THE BLOG IS 896 920 PEOPLE
Ads LED TO
EXPANDING
STAFF
TO INCREASE THE PRODUCTION
AREA BY 2 TIMES
RISING
DEMAND
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