How WE increased incoming inquiries
BY 40%
for a company of candle production and the client asked not to raise the ad budget because the production grew in double and the staff would not be able to handle the new flow
FOR A COMPANY OF CANDLE PRODUCTION AND THE CLIENT ASKED NOT TO RAISE THE AD BUDGET BECAUSE THE PRODUCTION GREW IN DOUBLE AND THE STAFF WOULD NOT BE ABLE TO HANDLE THE NEW FLOW
FOR A COMPANY OF CANDLE PRODUCTION AND THE CLIENT ASKED NOT TO RAISE THE AD BUDGET BECAUSE THE PRODUCTION GREW IN DOUBLE AND THE STAFF WOULD NOT BE ABLE TO HANDLE THE NEW FLOW
I began working with Alde Candles, a handmade candle brand, in May 2021. The company has been in business since 2017 and offers tapered candles mainly for weddings and eventS
STEP 1
AN ANALYSIS OF
1
the blog's readiness for advertising
2
product
uniqueness
uniqueness
3
the target
audiencE
audiencE
The blog had 7000 users before the launch of Facebook Ads
STEP 2
A SEARCHING FOR SUCCESSFUL LAYOUTS AND AUDIENCES
THE PROFILE HEADER WAS ADJUSTED FOR THE NEW AUDIENCE
I PREPARED LAYOUTS FOR TESTING AUDIENCES AND THESES
ADS FOR MULTIPLE AUDIENCES WITH DIFFERENT LAYOUTS WERE LAUNCHED
➡ THE PRICE PER CLICK RANGED FROM 0,07 TO 0,15 euros
➡ SUBSCRIBER PRICE WENT FROM 0,22 TO 0,3 EUROS
➡ THE AUDIENCE WITH THE BEST REACTION WAS FOUND
➡ UNCONVERTIBLE LAYOUTS WERE ELIMINATED
➡ SUBSCRIBER PRICE WENT FROM 0,22 TO 0,3 EUROS
➡ THE AUDIENCE WITH THE BEST REACTION WAS FOUND
➡ UNCONVERTIBLE LAYOUTS WERE ELIMINATED
STEP 3
I LAUNCHED NEW LAYOUTS WITHOUT ESTHETICS, BUT WITH A FOCUS ON THE PRODUCTS AND THE MOST QUESTIONED REQUESTS TO THE AUDIENCE WITH BETTER RESULTS
AT THIS STAGE CPC WAS TILL 0,01 EURO AND DEPENDING ON SEASON IT RANGED FROM 0,01 TO 0,03 EUROS AND THE PRICE PER A SUBSCRIBER WAS FROM 0,08 TO 0,18 EUROS
THE RESULT OF RUNNING ADS
40%
THE NUMBER OF INCOMING REQUESTS INCREASED
2x
THE PRODUCTION
INCREASED
INCREASED
8000
SUBSCRIBERS INCREASED INSTAGRAM BLOG
▶
IT WAS SPENT 1755 EUROS FROM 10.05.21 TILL 21.01.22
THERE ARE MORE THAN 15 THOUSAND SUBSCRIBERS IN THE BLOG IN JANUARY 2022
THERE ARE MORE THAN
15 THOUSAND SUBSCRIBERS
IN THE BLOG IN JANUARY 2022
15 THOUSAND SUBSCRIBERS
IN THE BLOG IN JANUARY 2022
▶ ACCOUNT REACHES INCREASED BY 35 500%
FROM 100 TO 38 700 PEOPLE
THE REACH OF UNIQUE USERS WHO HAVE RESPONDED AT LEAST ONCE WITH THE BLOG IS 896 920 PEOPLE
Ads LED TO
EXPANDING
STAFF
STAFF
TO INCREASE THE PRODUCTION
AREA BY 2 TIMES
AREA BY 2 TIMES
RISING
DEMAND
DEMAND
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PERSONAL ADS COURSE
— main theory
— homeworks
— a checking your homework
— a setting a business manager and account
— support Mo-Sat
— an exam
LESSON PLAN:
1. Getting to know the advertising account and the basic tools
— what is a business manager
— setting up the connection between the IG account and the FB page
2. Business settings's tools and tools in social networking Ads
3. Layouts and an ads manager
— ads manager interface
— layout creation
— examples of successful and bad layouts
4. Setting up the "Traffic"
5. Setting up the Engagement and Reach
6. The audiences
— audience gathering
— how to refresh the audience
— gathering and setting up the looklike audience
— gathering and setting up an audience for retargeting
— gathering audience (own subscribers)
— setting up ads to their subscribers
7. Work with statistics. The booster. Analysis of ads.
— differences between running Ads through business manager and booster button
— how to properly use the booster button
— indexes in statistics and analysis of results (price of a subscriber/lead/sales conversion, etc.)
8. Setting up the pixel to the website and the "Conversion"
— pixel setup
— setting up "Conversion"
9. Blocking or rejecting account/ads and how to solve a it and methods of testing ads
The final test of the training and a check after.
PRICE:
400 €
— homeworks
— a checking your homework
— a setting a business manager and account
— support Mo-Sat
— an exam
LESSON PLAN:
1. Getting to know the advertising account and the basic tools
— what is a business manager
— setting up the connection between the IG account and the FB page
2. Business settings's tools and tools in social networking Ads
3. Layouts and an ads manager
— ads manager interface
— layout creation
— examples of successful and bad layouts
4. Setting up the "Traffic"
5. Setting up the Engagement and Reach
6. The audiences
— audience gathering
— how to refresh the audience
— gathering and setting up the looklike audience
— gathering and setting up an audience for retargeting
— gathering audience (own subscribers)
— setting up ads to their subscribers
7. Work with statistics. The booster. Analysis of ads.
— differences between running Ads through business manager and booster button
— how to properly use the booster button
— indexes in statistics and analysis of results (price of a subscriber/lead/sales conversion, etc.)
8. Setting up the pixel to the website and the "Conversion"
— pixel setup
— setting up "Conversion"
9. Blocking or rejecting account/ads and how to solve a it and methods of testing ads
The final test of the training and a check after.
PRICE:
400 €
