EN
RU

© Silanova Irina

How WE increased incoming inquiries
BY 40%

for a company of candle production and the client asked not to raise the ad budget because the production grew in double and the staff would not be able to handle the new flow

FOR A COMPANY OF CANDLE PRODUCTION AND THE CLIENT ASKED NOT TO RAISE THE AD BUDGET BECAUSE THE PRODUCTION GREW IN DOUBLE AND THE STAFF WOULD NOT BE ABLE TO HANDLE THE NEW FLOW

I began working with Alde Candles, a handmade candle brand, in May 2021. The company has been in business since 2017 and offers tapered candles mainly for weddings and eventS

STEP 1

AN ANALYSIS OF

1

the blog's readiness for advertising

2

product
uniqueness

3

the target
audiencE

The blog had 7000 users before the launch of Facebook Ads

STEP 2

A SEARCHING FOR SUCCESSFUL LAYOUTS AND AUDIENCES

THE PROFILE HEADER WAS ADJUSTED FOR THE NEW AUDIENCE

I PREPARED LAYOUTS FOR TESTING AUDIENCES AND THESES

ADS FOR MULTIPLE AUDIENCES WITH DIFFERENT LAYOUTS WERE LAUNCHED

➡ THE PRICE PER CLICK RANGED FROM 0,07 TO 0,15 euros

➡ SUBSCRIBER PRICE WENT FROM 0,22 TO 0,3 EUROS

➡ THE AUDIENCE WITH THE BEST REACTION WAS FOUND

➡ UNCONVERTIBLE LAYOUTS WERE ELIMINATED

STEP 3

I LAUNCHED NEW LAYOUTS WITHOUT ESTHETICS, BUT WITH A FOCUS ON THE PRODUCTS AND THE MOST QUESTIONED REQUESTS TO THE AUDIENCE WITH BETTER RESULTS

AT THIS STAGE CPC WAS TILL 0,01 EURO AND DEPENDING ON SEASON IT RANGED FROM 0,01 TO 0,03 EUROS AND THE PRICE PER A SUBSCRIBER WAS FROM 0,08 TO 0,18 EUROS