How I increased incoming inquiries
BY 40%
for a company of candle production and the client asked not to raise the ad budget because the production grew in double and the staff would not be able to handle the new flow
FOR A COMPANY OF CANDLE PRODUCTION AND THE CLIENT ASKED NOT TO RAISE THE AD BUDGET BECAUSE THE PRODUCTION GREW IN DOUBLE AND THE STAFF WOULD NOT BE ABLE TO HANDLE THE NEW FLOW
FOR A COMPANY OF CANDLE PRODUCTION AND THE CLIENT ASKED NOT TO RAISE THE AD BUDGET BECAUSE THE PRODUCTION GREW IN DOUBLE AND THE STAFF WOULD NOT BE ABLE TO HANDLE THE NEW FLOW
I began working with Alde Candles, a handmade candle brand, in May 2021. The company has been in business since 2017 and offers tapered candles mainly for weddings and eventS
STEP 1
AN ANALYSIS OF
1
the blog's readiness for advertising
2
product
uniqueness
uniqueness
3
the target
audiencE
audiencE
The blog had 7000 users before the launch of Facebook Ads
STEP 2
A SEARCHING FOR SUCCESSFUL LAYOUTS AND AUDIENCES
THE PROFILE HEADER WAS ADJUSTED FOR THE NEW AUDIENCE
I PREPARED LAYOUTS FOR TESTING AUDIENCES AND THESES
ADS FOR MULTIPLE AUDIENCES WITH DIFFERENT LAYOUTS WERE LAUNCHED
➡ THE PRICE PER CLICK RANGED FROM 0,07 TO 0,15 euros
➡ SUBSCRIBER PRICE WENT FROM 0,22 TO 0,3 EUROS
➡ THE AUDIENCE WITH THE BEST REACTION WAS FOUND
➡ UNCONVERTIBLE LAYOUTS WERE ELIMINATED
➡ SUBSCRIBER PRICE WENT FROM 0,22 TO 0,3 EUROS
➡ THE AUDIENCE WITH THE BEST REACTION WAS FOUND
➡ UNCONVERTIBLE LAYOUTS WERE ELIMINATED
STEP 3
I LAUNCHED NEW LAYOUTS WITHOUT ESTHETICS, BUT WITH A FOCUS ON THE PRODUCTS AND THE MOST QUESTIONED REQUESTS TO THE AUDIENCE WITH BETTER RESULTS
AT THIS STAGE CPC WAS TILL 0,01 EURO AND DEPENDING ON SEASON IT RANGED FROM 0,01 TO 0,03 EUROS AND THE PRICE PER A SUBSCRIBER WAS FROM 0,08 TO 0,18 EUROS
THE RESULT OF RUNNING ADS
40%
THE NUMBER OF INCOMING REQUESTS INCREASED
2x
THE PRODUCTION
INCREASED
INCREASED
8000
SUBSCRIBERS INCREASED INSTAGRAM BLOG
▶
IT WAS SPENT 1755 EUROS FROM 10.05.21 TILL 21.01.22
THERE ARE MORE THAN 15 THOUSAND SUBSCRIBERS IN THE BLOG IN JANUARY 2022
THERE ARE MORE THAN
15 THOUSAND SUBSCRIBERS
IN THE BLOG IN JANUARY 2022
15 THOUSAND SUBSCRIBERS
IN THE BLOG IN JANUARY 2022
▶ ACCOUNT REACHES INCREASED BY 35 500%
FROM 100 TO 38 700 PEOPLE
THE REACH OF UNIQUE USERS WHO HAVE RESPONDED AT LEAST ONCE WITH THE BLOG IS 896 920 PEOPLE
Ads LED TO
EXPANDING
STAFF
STAFF
TO INCREASE THE PRODUCTION
AREA BY 2 TIMES
AREA BY 2 TIMES
RISING
DEMAND
DEMAND
DO YOU WANT TO LEARN HOW TO MAKE THESE RESULTS FOR YOUR CLIENTS?
I MAKE PERSONAL COURSE OF ADS IN SOCIAL NETWORKS SO THAT ADS MANAGER CAN BRING THE SAME RESULTS AND EVEN BETTER TO THEIR CLIENTS
ADS MANAGER IS A SPECIALIST WHO ADJUSTS ADVERTISING IN SOCAL NETWORKS TO THE TARGET AUDIENCE FOR A BRAND OR AN EXPERT
ADS MANAGER IS A SPECIALIST WHO ADJUSTS ADVERTISING IN SOCAL NETWORKS TO THE TARGET AUDIENCE FOR A BRAND OR AN EXPERT
THE ADVANTAGES OF BEING ADS MANAGER
ABILITY TO WORK
ANYWHERE IN THE WORLD
ANYWHERE IN THE WORLD
A GOOD INCOME WHICH DEPENDS ON THE AMOUNT OF TIME SPENT AND EXPERIENCE
REGULAR INCOME
AND A JOB THAT WON'T LOSE RELEVANCE
AND A JOB THAT WON'T LOSE RELEVANCE
▶ BEGINNERS
FOR WHOM THE TRAINING IS INTENDED
to upgrade skills
I adjust and adapt the program to the level of the student
THE ADVANTAGES OF THE INDIVIDUAL COURSE
▶ TO THE CURRENT ADS MANAGERS
BRANDS I WORK WITH:
Tutor of the course
IRINA SILANOVA
AN EXPERT FOR PROMOTION OF PERSONAL BRANDS AND COMPANIES IN SOCIAL NETWORKS
● An expert of promotion in social networks for personal brands and companies
● A creator of the personal branding
● Ads manager
PERSONAL ADS COURSE
— main theory
— homeworks
— a checking your homework
— a setting a business manager and account
— support Mo-Sat
— an exam
LESSON PLAN:
1. Getting to know the advertising account and the basic tools
— what is a business manager
— setting up the connection between the IG account and the FB page
2. Business settings's tools and tools in social networking Ads
3. Layouts and an ads manager
— ads manager interface
— layout creation
— examples of successful and bad layouts
4. Setting up the "Traffic"
5. Setting up the Engagement and Reach
6. The audiences
— audience gathering
— how to refresh the audience
— gathering and setting up the looklike audience
— gathering and setting up an audience for retargeting
— gathering audience (own subscribers)
— setting up ads to their subscribers
7. Work with statistics. The booster. Analysis of ads.
— differences between running Ads through business manager and booster button
— how to properly use the booster button
— indexes in statistics and analysis of results (price of a subscriber/lead/sales conversion, etc.)
8. Setting up the pixel to the website and the "Conversion"
— pixel setup
— setting up "Conversion"
9. Blocking or rejecting account/ads and how to solve a it and methods of testing ads
The final test of the training and a check after.
PRICE:
500 €
— homeworks
— a checking your homework
— a setting a business manager and account
— support Mo-Sat
— an exam
LESSON PLAN:
1. Getting to know the advertising account and the basic tools
— what is a business manager
— setting up the connection between the IG account and the FB page
2. Business settings's tools and tools in social networking Ads
3. Layouts and an ads manager
— ads manager interface
— layout creation
— examples of successful and bad layouts
4. Setting up the "Traffic"
5. Setting up the Engagement and Reach
6. The audiences
— audience gathering
— how to refresh the audience
— gathering and setting up the looklike audience
— gathering and setting up an audience for retargeting
— gathering audience (own subscribers)
— setting up ads to their subscribers
7. Work with statistics. The booster. Analysis of ads.
— differences between running Ads through business manager and booster button
— how to properly use the booster button
— indexes in statistics and analysis of results (price of a subscriber/lead/sales conversion, etc.)
8. Setting up the pixel to the website and the "Conversion"
— pixel setup
— setting up "Conversion"
9. Blocking or rejecting account/ads and how to solve a it and methods of testing ads
The final test of the training and a check after.
PRICE:
500 €
