X4 in income
for a cosmetologist
We have been working with a cosmetologist from a typical clinic in the capital of Kazakhstan since June 1, 2022. Our task was to increase the number of customers who will buy services valued higher than the average price for the city.
X4 in income
for a cosmetologist
Ads results
Х4
in income
0,77$
per msg with a cold audience
0,64$
per msg with a warm audience
10$
per appointment at the clinic
500К+
people
from Almaty
from Almaty
3К+
followers in a profile
Step 1
We launched campaigns to search interests among an audience in Almaty who can pay a higher price and the most attractive product for the target audience.
Results:
➡ 2 successful interests were found, but the cost per visit the profile was still high, so we kept testing different layouts
STEP 2
We launched "message" campaigns to successful interests and recorded videos in which the expert talks about solving the problems of the target audience with the help of different products.
Results:
➡ the best layout was determined
➡ the number of requests increased from 1 to 10-20 per day
➡ the number of requests increased from 1 to 10-20 per day
➡ the best layout was determined
➡ the number of requests increased from 1 to 10-20 per day
➡ the number of requests increased from 1 to 10-20 per day
step 3
▶ WITH THE HELP OF LAUNCHED CAMPAIGNS, WE GOT DATA FROM A WARM AUDIENCE AND LAUNCHED A LOOKLIKE CAMPAIGN (A SIMILAR AUDIENCE TO THOSE WHO INTERACTED WITH THE COSMETOLOGIST'S BLOG).
▶ THANKS TO THE GOOD RESULT IN STEP 2, WE WERE ABLE TO COLLECT A SOLVENT AUDIENCE AND FIND A SIMILAR ONE.
▶ THANKS TO THE GOOD RESULT IN STEP 2, WE WERE ABLE TO COLLECT A SOLVENT AUDIENCE AND FIND A SIMILAR ONE.
Results:
➡ the average cost per direct message was $1.88 and the minimum cost per message was 77 cents
➡ Thanks to step 3, a more solvent and necessary audience has become signed up for procedures.
➡ Thanks to step 3, a more solvent and necessary audience has become signed up for procedures.
step 4
A Warm Audience Retargeting Campaign has been launched in which we talk about new procedures and included layouts that told about solving problems and opportunities of a warm audience.
A Warm Audience Retargeting Campaign has been launched in which we talk about new procedures and included layouts that told about solving problems and opportunities of a warm audience.
Results:
➡ THE AVERAGE PRICE PER MSG WAS $1.63
➡ AND THE MINIMUM WAS 64 CENTS
➡ THANKS TO THIS STEP, WE INCREASED CONVERSION PER APPOINTMENT AND REACHES
➡ AND THE MINIMUM WAS 64 CENTS
➡ THANKS TO THIS STEP, WE INCREASED CONVERSION PER APPOINTMENT AND REACHES
Ads results
Х4
in income
0,77$
per msg with a cold audience
0,64$
per msg with a warm audience
10$
per appointment at the clinic
500К+
people
from Almaty
from Almaty
3К+
followers in a profile
Increased awareness, personal brand and income of the cosmetologist
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