7€ for purchasing
a voucher in luxury hotels for the Hotel Treats service
targeted the warm audience
Hotel Treats is a website with services in 5-star hotels that you can use without booking a room. For example, spa, breakfast buffet, romantic dinner, tastings and more.
We have been working with Hotel Treats since June 2022 and set up paid Ads on Facebook and Instagram and have been able to increase brand awareness, the website traffic and company income.
We have been working with Hotel Treats since June 2022 and set up paid Ads on Facebook and Instagram and have been able to increase brand awareness, the website traffic and company income.
▶ THE ORANGE INDICATOR IS A PERIOD OF WORKING TOGETHER.
▶ THE BLUE INDICATOR IS THE SAME PERIOD, BUT FOR THE PREVIOUS YEAR WITHOUT OUR WORK.
▶ THE BLUE INDICATOR IS THE SAME PERIOD, BUT FOR THE PREVIOUS YEAR WITHOUT OUR WORK.
* PERFORMANCE INCREASED WITH A HELP OF ALL ADVERTISING SOURCES (GOOGLE ADS, PAID ADS ON SOCIAL NETWORKS, ETC.)
income
Landing page views
What was done for this?
A launch to a warm audience
1
Increasing brand awareness in new territories where the company appeared
2
Layout testing, the target audience search
3
STEP 1
We built an advertising launch strategy
to increase awareness
in new cities. We launched reach campaign with different audiences
and a month later we determined the best parameters of the target audience.
«ased on the results,
a traffic campaign
was created to increase website VISITS and
introduce the services
to the audience.
to increase awareness
in new cities. We launched reach campaign with different audiences
and a month later we determined the best parameters of the target audience.
«ased on the results,
a traffic campaign
was created to increase website VISITS and
introduce the services
to the audience.
We built an advertising launch strategy
to increase awareness in new cities.
We launched reach campaign with different audiences and a month later we determined the best parameters of the target audience.
Based on the results, a traffic campaign
was created to increase website VISITS
and introduce the services to the audience.
to increase awareness in new cities.
We launched reach campaign with different audiences and a month later we determined the best parameters of the target audience.
Based on the results, a traffic campaign
was created to increase website VISITS
and introduce the services to the audience.
RESULT:
➡ average price per website visit is 5 cents
➡ reached about 1 million people
and 24,232 people went to the site for 1347€
➡ reached about 1 million people
and 24,232 people went to the site for 1347€
STEP 2
We launched advertising campaigns with different layouts in order to find the best format, picture and headline. After testing, the best layouts and audiences were identified and campaigns were launched to sell specific seasonal offers.
RESULT:
➡ successfully launched ads campaigns for specific offers: Day pool pass, Teacher's Day, Father's Day, etc.
➡ AVERAGE PRICE PER PURCHASE WAS 10€
➡ AVERAGE PRICE PER PURCHASE WAS 10€
STEP 3
Campaigns with
a purchase aim were launched to the warm audience (those who interacted with the company and separately for those who made
a purchase) for specific seasonal offers and promotions.
a purchase aim were launched to the warm audience (those who interacted with the company and separately for those who made
a purchase) for specific seasonal offers and promotions.
Campaigns with a purchase aim were launched to the warm audience (those who interacted with the company and separately for those who made a purchase) for specific seasonal offers and promotions.
RESULT:
➡ average price per purchase was 7€**
➡ average ROAS - 1.81
➡ more than 423 purchases of services WERE MADE on the website with an average purchase value of 100€
➡ average ROAS - 1.81
➡ more than 423 purchases of services WERE MADE on the website with an average purchase value of 100€
** approximate price, since according to new FB rules, not all conversions are displayed and in fact there are more of them, so the actual price for a purchase is lower
ADS RESULTS
1.7 million
reaches
87 000
website visits
0,09€
CPC (cost per click)
per purchase
to the cold audience
to the cold audience
10€
per purchase to the warm audience
7€
ADS LEAD TO
a 30% increase in social media sales
* Meta is recognized as an extremist organization in the territory of the Russian Federation
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PERSONAL ADS COURSE
— main theory
— homeworks
— a checking your homework
— a setting a business manager and account
— support Mo-Sat
— an exam
LESSON PLAN:
1. Getting to know the advertising account and the basic tools
— what is a business manager
— setting up the connection between the IG account and the FB page
2. Business settings's tools and tools in social networking Ads
3. Layouts and an ads manager
— ads manager interface
— layout creation
— examples of successful and bad layouts
4. Setting up the "Traffic"
5. Setting up the Engagement and Reach
6. The audiences
— audience gathering
— how to refresh the audience
— gathering and setting up the looklike audience
— gathering and setting up an audience for retargeting
— gathering audience (own subscribers)
— setting up ads to their subscribers
7. Work with statistics. The booster. Analysis of ads.
— differences between running Ads through business manager and booster button
— how to properly use the booster button
— indexes in statistics and analysis of results (price of a subscriber/lead/sales conversion, etc.)
8. Setting up the pixel to the website and the "Conversion"
— pixel setup
— setting up "Conversion"
9. Blocking or rejecting account/ads and how to solve a it and methods of testing ads
The final test of the training and a check after.
PRICE:
400 €
— homeworks
— a checking your homework
— a setting a business manager and account
— support Mo-Sat
— an exam
LESSON PLAN:
1. Getting to know the advertising account and the basic tools
— what is a business manager
— setting up the connection between the IG account and the FB page
2. Business settings's tools and tools in social networking Ads
3. Layouts and an ads manager
— ads manager interface
— layout creation
— examples of successful and bad layouts
4. Setting up the "Traffic"
5. Setting up the Engagement and Reach
6. The audiences
— audience gathering
— how to refresh the audience
— gathering and setting up the looklike audience
— gathering and setting up an audience for retargeting
— gathering audience (own subscribers)
— setting up ads to their subscribers
7. Work with statistics. The booster. Analysis of ads.
— differences between running Ads through business manager and booster button
— how to properly use the booster button
— indexes in statistics and analysis of results (price of a subscriber/lead/sales conversion, etc.)
8. Setting up the pixel to the website and the "Conversion"
— pixel setup
— setting up "Conversion"
9. Blocking or rejecting account/ads and how to solve a it and methods of testing ads
The final test of the training and a check after.
PRICE:
400 €
