2 - 5€ purchase SALE OF AN INNOVATIVE PRODUCT
per piece worth 33€

RUDKAY BABY is a company specializing in the production of baby aqua diapers. This is an innovative product unfamiliar to potential customers, that's why our task was to enter the market with an offer and introduce the target audience to the brand and increase sales through social networks

Difficulty range: 3/5

▶ Unfamiliar product for the target audience

▶ The price is above the market average

▶ High risk of blocking the ad account, as it is forbidden to run ads with photos of naked children

▶ Small budget

STEP 1

Preparation of 4 different layouts and launching 2 campaigns with related interests for the product (swimming and pool, swimsuits and diapers, babies and child care)

Result: found the best layout

STEP 2

In the first step, I determined the best layout and launched a new campaign with this video, but with different texts in order to determine what is most important for the audience in such a product

STEP 3

A new conversion campaign with the purpose of purchase initiatives was launched using successful interests and the best layout. It convert to a purchase in 50-90%, as it went through a chat with the manager. The price for the started purchase in this campaign was about 2€

Together with that campaign, I launched a second campaign with a different interest, but with special settings to Moscow, St. Petersburg, and separately to the whole country with a narrow specialization to the target audience. And this campaign showed the best results, where the initiative of purchase varied between 0,45 - 1,19€ and also ended in 50-90% as a successful purchase of the product that costs 33€

RESULT OF LAUNCHED ADS

REVIEW