2 - 5€ purchase SALE OF AN INNOVATIVE PRODUCT
per piece worth
33€

RUDKAY BABY is a company specializing in the production of baby aqua diapers. This is an innovative product unfamiliar to potential customers, that's why our task was to enter the market with an offer and introduce the target audience to the brand and increase sales through social networks
Difficulty range: 3/5
Unfamiliar product for the target audience

The price is above the market average

High risk of blocking the ad account, as it is forbidden to run ads with photos of naked children

Small budget
STEP 1
Preparation of 4 different layouts and launching 2 campaigns with related interests for the product (swimming and pool, swimsuits and diapers, babies and child care)
Result: found the best layout
STEP 2
In the first step, I determined the best layout and launched a new campaign with this video, but with different texts in order to determine what is most important for the audience in such a product
Result:

determined the best layout by clickability

achieved a low price for visiting the website – 0,07€

brought more than 8300 potential customers to the website

introduced the brand and product to more than 500 thousand people

increased social media engagement

an average cost per follower was 0,1 € and the profile has grown by 2000+ people

increased profile reach by 605%
STEP 3
A new conversion campaign with the purpose of purchase initiatives was launched using successful interests and the best layout. It convert to a purchase in 50-90%, as it went through a chat with the manager. The price for the started purchase in this campaign was about 2€
Together with that campaign, I launched a second campaign with a different interest, but with special settings to Moscow, St. Petersburg, and separately to the whole country with a narrow specialization to the target audience. And this campaign showed the best results, where the initiative of purchase varied between 0,45 - 1,19€ and also ended in 50-90% as a successful purchase of the product that costs 33€
RESULT OF LAUNCHED ADS
0,45 - 2€
product
purchase initiation
2 - 5€
per each
final purchase
500 000+
people got
acquainted with
the brand and product
на 605%
reach
growth
2000+
new followers
in the profile
ADS LEAD TO
the advertising campaign increased product sales and brand awareness, which formed a trusting relationship among the target audience and influenced on their future purchases from RUDKAY BABY
REVIEW
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